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ShinChon Ladies Street, Seoul

During my final day in Korea our tour group was given free time at Shinchon Ladies Street.This shopping haven is near Ewha Woman's University. The place is pretty much dedicated to women. There are some department stores but the streets are mostly lined with independent clothing, shoes, accessories and bag stores. There are a plenty of nail and hair salons. They have such cute and dainty stores with such pretty clothes. I wish Australia had more of these stores! We visited the area in the late afternoon which is when people start getting off from work and school to meet up with friends.

giant shoe:

If you see this giant pink shoe in the middle of a street, you've arrived at the right place. If you think you're going to get hungry while shopping, you won't because the streets of Korea are filled with food vendors selling street foods such as buns, spicy rice cakes, fish cakes and fried goodies. If those aren't for you, there are chain restaurants like Dunkin' Donuts or Lotteria. I'm told that Korean girls like to hang around cafes so you could try that out too.

Oh, and I was told that male, Korean university students come here occasionally to find cute girls for blind dates.

independent clothes stores:

There are lots of pale pastel chiffon-like material in Korean fashion which just shouts cute and elegant. The colours and style of the clothes on mannequins and hooks are just so dainty. For more casual looks, you'll see many young adults simply wearing cute oversized jumpers or coats with tights or jeans underneath. Of course when it comes to dressing up, you can't forget accessories. There are a handful of shops which sell accessories for young women. Earrings can be as cheap as 1000 won (roughly $1AUD) and get to about 5000 won (roughly $5AUD). Rings, bracelets, headpieces, anklets, phone cases - you name it, it's all here.

If you're wondering why Korean phone accessory stores only seem to contain phone cases for brands like Samsung or LG and nothing else, it's because those are what people use there. You may be surprised but Apple is nothing compared to Samsung here. Koreans love their country so much that they mostly buy things from Korean brands - not that it's a bad thing. Other examples of this would be household appliances and machines, vehicles and food. In an ordinary household in Korea, expect to find Samsung or LG branded things. With vehicles, many only buy from Korean names such as Kia and Hyundai. You don't see many Toyota or Honda branded cars there - actually I didn't see any at all! And it's the same when it comes to food. As a global fast food chain,  I imagined McDonalds to be just as popular as it is in Australia but even more people eat from the Korean fast food chain Lotteria.

shoes:

Since the Place is situated near a university for women, that can only mean two things. The prices are cheaper and more affordable for the students and they are mainly for women. Most racks are filled with the 5000-20000 won price range (about $5.00 - $20.00). Sometimes some stores will have a sign that say everything in store is for 20 000 won but it's just be aware that sometimes they only mean for the items displayed outside the store.

cap vendor on the road:

Due to the short amount of time we were given here, I could only browse through one street. I wish I could just spend a whole week here looking through everything without having two whining guys following you around. Oh and I don't think you can bargain here since there are marked prices  on everything. And if you have the time for more shopping, visit Dongdaemun markets and Myeongdong - both shopping havens in Korea.
How to get there:
Take subway line 2 to Ewha Woman's University Station or Sinchon Station and exit from either #2 or #3. You'll begin to notice more and more stores as you walk along the road.


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Posted on Saturday 5 January 2013


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